It's Time To Come Clean: Everything You Need To Know About Clean Beauty

The beauty industry is constantly evolving and growing, with new names emerging in the beauty space and rise of skincare products in India on a daily basis. With so many options in the market to choose from, it can be overwhelming to find the best skincare products that nurture your skin. This further leads to the large-scale production of conventional products containing ingredients that can prove to be detrimental for your skin in the long run, and worse, disrupt the natural environment. The beauty industry is one that is largely self-regulated, which results in poor checks and the use of harmful chemicals in skincare products. In an attempt to cleanse the beauty industry of its toxicity, many new movements have emerged. One of them being the ‘Clean Beauty’ movement. This movement quickly took the internet and the industry by storm. 

What is Clean Beauty? 

So, what is the Clean Beauty movement all about? Simply put, it is a movement that follows transparency in ingredient lists, the use of honest, clean ingredients, sustainable and ethical sourcing of ingredients. These ingredients do not pose any harm to human health or environmental health. While the ingredients used may be natural or lab-made, every process involved in making these products have a traceable, sustainable chain. These products are safe for the skin and do not contain any hormone disruptors, carcinogens or nasty chemicals. 

So now you know what clean beauty is, but are you convinced to switch to clean beauty? Not yet? Well, let us tell you why you should. 

Why Does Clean Beauty matter?

Now one might wonder, The skincare products for women out there, work just as well and they cost a lot less, so why should I switch?’. If this sounds like you, here’s why you should consider switching to clean beauty products. 

Ethical ingredients

Our skin takes about 30 seconds to absorb the products we apply on it, with toxic ingredients being absorbed into our skin, our skin barrier gets affected, causing skin irritation, hormonal imbalances, and unhealthy skin. So while the impact of these conventional ingredients may not show up immediately, they can be highly detrimental in the long run. Clean Beauty encourages the use of ingredients that are sustainably and ethically sourced. Anything that is unsafe for your skin and the environment is avoided. They are also loaded with antioxidants and sustainable ingredients that gently nourish the skin, leaving you with healthy, radiant skin. Mostly for people who face refualr breakout and acne on their skin, the harmless composition of Green And Beige works wonders. It offers perfect skincare products for oily skin.

Label transparency

More often than not, we buy skincare products without taking the time to check the ingredients that are being used in them and when we do, the ingredients are often complicated and difficult to pronounce. This can prove to be a detrimental situation. Why? The lack of knowledge and transparency in labels can lead to consumers indulging in wrong products that are unsafe for the skin. This again affects overall health. Clean Beauty products are formulated with honest ingredients that are ethically sourced. Label transparency is a key aspect of this movement. 

Sustainability  

Many of the artificial fragrances used in conventional products cause great harm to aquatic life. Clean Beauty prides itself on maintaining environmental health and the use of sustainable practices. Right from the packaging of the products to the sourcing of ingredients, every process is sustainably carried out and what’s even better is that these products do not in any way affect the environment and oceanic ecosystems. We top the charts of clean skincare products online in India.

So how does one transition into using Clean Beauty skincare? Don’t worry, we’ve got a solution for that as well. 

How does one make the shift to Clean Beauty products? 

The answer to this is fairly simple. This transition is a gradual one, so a Marie-Kondo style purge of your vanity might not be the right way to go about this process as this can lead to panic buying and wrong products being bought, which ultimately defeats the purpose of making the shift. Here are a few steps you can follow while making this transition: 

• Read up on Clean Beauty 
• Check the ingredient list of a product before you purchase 
• Steer clear of products that contain toxic ingredients
• Start by replacing the most important products first 

What Clean Beauty means to Green And Beige 

At Green And Beige, we wanted our children to have a future where face/hair/skincare did not involve exposing them to unnecessary chemicals that cause harm. In an attempt to help cleanse the beauty industry of its toxicity, we curated products that contain ingredients that not only nurture the skin but are honest and claim to do what they do. Green And Beige products do not contain Parabens, Phthalates, Petrolatum, Propylene Glycol, Mineral oil, DEA, Sulphates or surfactants like SLS/SLES. We value sustainability in all our practices, from manufacturing to how business is carried out. 

Switch to a cleaner alternative that is safe for your skin, our Mother Earth and all other life forms.